Clever copywriters can raise the bar of your sales graph however, it might not always work. Words are magical and your infatuated words can only tempt new customers most of the times.
Businesses that fail to impress their customers must rework on the experience your product/service has to offer. You must identify what your customers expect from you before they invest in you. Give that exemplary experience they desire, and they will never let go of you.
Bringing back the unhappy customers or retaining a leaving customer requires different level of strategies. As copywriters, you must discover your target audience and use respective clever copy writing technique for them.
The hallmarks of a potentially successful copywriter include:
» Obsessive curiosity about products, people and advertising. » A sense of humor. » A habit of hard work. » The ability to write interesting prose for printed media, and natural dialogue for television. » The ability to think visually. Television commercials depend more on pictures than words. » The ambition to write better campaigns than anyone has ever written before.
in Ogilvy on Advertising (Vintage)
I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
in Ogilvy on Advertising (Vintage)
: This means 100%. That's it. Use it instead of "of course" or "definitely."
: Legend has it kk originated in online gaming forums as an abbreviation for "okay, cool," except the two Ks refer to the more informal "k, kewl." Put it together, and it usually signals "messaged received," or "gotcha."
"Lit" can mean cool — especially when it comes to parties — but some people also use it as a synonym for drunk or high. Moms, you've been warned.
: You don't have to be on Twitter to use this one. It literally stands for retweet, but RT in the slang sense can refer to anything you agree with, 140 characters or more.
: Do you just know that two people belong together? Well, you're by definition "shipping" them. The word is short for "relationship," but it's used as a verb. The original OTP that allegedly inspired the phrase dates way back though: Fox Mulder and Dana Scully of the '90s series The X-Files.
: Here's another "new" word that predates today's teens. Eminem rapped the song "Stan" in 2000 about an obsessed fictional follower. The name is actually kind of a portmanteau of "stalker" and "fan," and it now describes worshippers of any celeb.
: If you already know the trendy phrase "on fleek," kudos to you. You can use the even trendier "snatched" in the same way, basically to describe things (especially style) as cool or on point.
: Combine "sup" with "huh" and you get "suh." Yeah, it's pretty stupid, but what else do you expect from a word that gets its start in a viral video?
: Turnt can mean drunk, but don't ground anyone just yet. It can also describe a state of general excitement or craziness.
: While it's sometimes used in a sarcastic sense, getting called "woke" is usually a compliment. It means you're knowledgeable, sympathetic, and aware, especially when it comes to contentious debates around race and gender.
: This one is best expressed "YASS!" and maybe even with a few extra S's — for added emphasis. That said, this one's pretty simple: It simply means "yes!" albeit in a more enthusiastic (and slightly more annoying) way.
Lot of people ask how one can get into copywriting! The answer lies in totally understanding the nature of the job itself. Clearly copywriting is done to increase the business.
If you are writing content that is either promoting a product/service or marketing a brand, you are already copywriting. If you have written for any e-commerce website, lead-gen web page, Landing page content or any content with call to action button, you have already done Copywriting.
Moving on to the upper levels when as a copywriter one writes for advertising. It can be single page creatives like brochures, flyers, social media banner posts/ads or creating a whole campaign to promote a brand through various forms of content including videos.
How can you start without experience?
Start writing if you are a beginner and have no writing experience. You can create your own portfolio by:
- writing detailed review of any popular products/brands
- writing emailers/newsletters as samples
- if you can design then try your hands on single page creatives to create ads
There are many other ways to create a nice work portfolio which you can use to pitch for your copywriting skills which simply can be a Google doc.
Please feel free to connect with me on LinkedIn for more.